Was the sole designer for a new app to let people to take BuzzFeed quizzes with their friends. I created a new brand and visual identity, designed all pages and flows, conducted user research, drew a custom icon set, and created a design system.

Our team of three designed, built and launched in just three months by adopting a new process that relied heavily on AI tooling and quick decision making.

Led the redesign of BuzzFeed's quiz taking experience across all our web and app platforms. Improved the quiz taking experience by presenting one question at a time, introducing animations to transition across questions, adding haptics on apps, and simplifying the look of over a dozen quiz types.

Designed a new feature to add a library of AI-created variants of Tasty recipes. Conducted several rounds of research to understand how users typically modify recipes and how open they would be to AI-modified recipes.

Designed a feature allowing users to make a grocery list from their meal plans. Users can shop directly from that list, or buy it online with just a few taps via Walmart Grocery Delivery.

Led 0-1 design for Tasty's flagship premium subscription offering – meal plans. Worked closely with BuzzFeed's tech leadership to define the product and subscription strategy, and oversaw all design work.

The meal plan design work included a hub page, user meal plan pages, user meal plan creation tools, editorial meal plan pages, subscription flows, and in-app promotion UI.

Project to improve the Tasty Shoppable recipes purchasing flow based on research we conducted. Added in detailed pricing information and ingredient selection controls to enhance the shopping flow while keeping things low-friction and intuitive.

Two month project to create a new visual identity and designs for HuffPost's Voices – a space for personal essays focusing on intersectional identities. Led and executed all design work including competitive research, moodboarding, brand identity, typography, visual design and animation design.

Standardized article headers in the app across all HuffPost departments. This project allowed HuffPost to render all article types natively in the app for the first time.

Conducted user journey evaluations, collaborated on product strategy, and executed all designs to bring cookware shopping functionality into the Tasty app.

Created a suite of ad products based on BuzzFeed's popular quizzes. These included two different quiz ads and one poll ad.

Defined project scope and direction based on an analysis of Tasty sales data from our app and campaigns on third party services.

Designed a single page shopping experience that could either be used to buy recipes on Tasty's website, or linked to from social posts to shop Tasty recipes off social media. This new approach was 4x more successful than our app's approach when measuring for sales per page view.

A series of street photographs plotted on a map in the places those photos were taken.

Led design work to add leave of absence management features to The Hartford's insurance portal. This was building on the MyBenefits portal I had worked on previously.

Converted complicated leave data into easy to consume charts and graphs to help users manage their time away from work. Added multi-step flows for requesting time off.

Led UX for a full redesign of The Hartford's disability insurance portal. Started by creating an atomic design system in collaboration with two visual designers. Used and expanded this design system as I built out several disability management pages and flows.

Helped define the project schedule, significant milestones, and test plan. The project took about 8 months to complete.

Some smaller projects from here and there.